The Retail-Ready process
From artisan brand to professional supplier
A brand isn't ready just because it has a good product It's ready when it has eliminated all friction for the buyer. Here is the complete process, step by step.
A brand isn't ready just because it has a good product It's ready when it has eliminated all friction for the buyer. Here is the complete process, step by step.
A buyer wants to know three things: will the product sell? Is it legal? Can it ship without technical issues?
On a classic database, the buyer has to ask the brand ten questions before they can answer On. Find New Brands, all the answers are already on the page.
We shrink the buyer's decision cycle from several weeks to a few minutes That's what Retail-Ready means.
From the initial data collection to the delivery of your complete B2B dossier, every step is designed to remove what slows down the buyer's decision.
Our questionnaire covers the 10 critical pillars of a Retail-Ready brand For each question, built-in guides help you provide the right information.
We analyze your answers and we work on two levels: B2B rewriting of your product story and design of a dedicated mini-site.
Once your dossier is complete and validated by our experts, you get the official badge and all the deliverables ready to be sent to buyers.
Every Retail-Ready brand goes through these 10 pillars They are organized into three categories: logistics, commercial, compliance No professional buyer accepts a dossier without this information.
Valid barcodes for checkout scanning across every retailer Without them, the product doesn't exist for the distributor's ERP systems.
Number of units per case (typically 6 or 12) and total case weight Critical for calculating shipping and storage costs.
Number of cases per layer and per full pallet Essential to optimize freight cost and warehouse turnover.
Time between order and shipping (for example 10 business days). Allows buyers to plan their replenishment cycles.
Recommended retail price (MSRP) versus wholesale price A clear, defensible price structure when facing buyers.
Guarantee that the distributor can take 30 % to 50 % gross margin depending on the category. No buyer signs without this assurance.
Minimum volume per order (for example 1 pallet or EUR500). Must be realistic so you don't block your first deals.
This category is denser in analysis than in volume of data - profitability is what decides.
Organic, gluten-free, ISO, laboratory analysis Depending on the category, these certifications are strict prerequisites to enter the shelf.
Compliance with the destination country's standards: language, nutritional values, allergens, mandatory mentions.
Proof that the brand is insured in case of product recall Non-negotiable for large retailers.
Without these three pillars validated, no retail listing is possible at major retailers or their international equivalents.
The Retail-Ready process solves the core problem on each side: brands lack professional structure, buyers waste time verifying incomplete files.
You move from artisan to professional supplier The Retail-Ready VerifiedTM badge is an immediate signal of seriousness.
You don't know how to build a compliant logistics file We do it for you, with years of B2B experience.
A buyer who receives an incomplete file never replies We guarantee your first contact is perfect.
You keep your margins (zero commission) and focus on your product We handle the matchmaking.
All the answers are already on the page No need to ask the brand ten questions before you can decide.
From weeks to minutes You immediately see whether the brand can meet your margin and volume requirements.
We act as your external buying office: rigorous pre-selection, logistical verification, legal compliance.
We don't show everything - only the brands that can ship. Not 200,000 incomplete profiles, just the right ones.
Pick your plan and let's start building your professional B2B presence.